Implemented – Prebid-Powered OTT
Drive Scale, Engagement, and ROI with Programmatic OTT
Video and streaming TV consumption has reached unprecedented levels, driven by evolving viewing habits. This surge presents significant opportunities for streaming content publishers and advertisers. However, the availability of programmatic OTT inventory remains constrained. To overcome the challenges associated with traditional inventory sales methods, it is crucial to adopt flexible, dynamic, and transparent buying models to enhance OTT scale and engagement.
Maximize Yield with Our Prebid-Powered OTT Unified Bidding Technology
Our OTT technology leverages Prebid-powered unified bidding, consolidating 100% of direct and programmatic demand through server-side parallel auctions. This programmatic OTT header bidding solution enables real-time responsiveness to viewer behavior changes, fostering flexible opportunities for new demand while maximizing yield.