Inventory Policies

Appnerve Inventory Policies

Appnerve is committed to providing a fair value exchange between buyers, sellers, and users, and to that purpose, Appnerve uses commercially reasonable efforts to provide participating buyers and sellers with a safe, transparent, and fair marketplace. Appnerve uses a combination of proprietary tools, third-party partners, and manual monitoring teams to review, approve, and monitor the quality of inventory. Inventory may include websites, mobile applications, and/or other digital media properties made available for sale of inventory via Appnerve’s platforms and services (“Sites”).

By using the Appnerve platform and services, each Publisher (ie, owner or authorized operator of Sites) agrees to these Policies, which may be updated at any time by posting notice of such changes on our website or by otherwise providing notice. All publishers understand that it is their sole responsibility to keep themselves updated on all policies available here. Appnerve reserves the right to reject, suspend, or remove from its platforms any site(s) at its sole discretion, regardless of whether a basis for removal is listed here. These policies do not limit Appnerve’s discretion in any way.

I. Platform Policies

• Each Publisher must own the Site on which ads are served via the Appnerve platform, or have a direct, contractual relationship with the owner of each such Site on which such ads are served.
• Each Site must publish an Appnerve authorized ads.txt or app-ads.txt file prior to sending inventory to Appnerve.
• Appnerve prides itself on being one of the most direct paths to inventory. Resale of inventory from other intermediaries not approved by Appnerve is strictly prohibited and will be subject to termination.
• All account information and details provided by each Publisher must be correct and complete, including any descriptions of the characteristics of the inventory and related data, and may not be misrepresented in any way.
• Sites shall not install or distribute malware, viruses, or other similar malicious code.
• All Sites must comply with the Better Ads Standards, and sites or apps may not engage in any of the “least preferred ad experiences” as identified by the Coalition for Better Ads

II.  Site Policies

Site Structure: Sites must have original content filled, a navigation-friendly site design without excessive advertising. Sites pertaining to the following shall not be approved:

• Lack of original content (e.g., copied stories, content without appropriate authorship or written by fictional authors, boilerplate information, syndicated content without attribution)
• Have mostly ads with little content, or are sites developed primarily for advertising
• Deceptive or manipulative content or construction of sites to improve search engine ranking
• Free hosted pages or blank websites
• Sites that contain hidden links and text
• Under construction, parked pages, or pages without content
• Sites that redirect traffic to another site
• Promote activities generally understood as Internet abuse, including but not limited to, the sending of unsolicited bulk electronic mail or the use of spyware

III. Content Policies

Appnerve’s platform focuses on sites with premium content. Sites that promote, contain, or link directly to the following types of content shall not be approved.

• Adult, Pornographic, or any illegal content
• Tobacco, ammunition, hazardous substances, and illegal drugs
• Sites that promote illicit or harmful activity, including sites that provide “how-to” information on bomb-making, lock-picking, and similar topics
• Death, injury, or gory content
• Content that promotes crime, hate speech, acts of aggression, or other harmful acts that contain profanity and/or discriminate against or are offensive to any section of people
• Online Piracy, pirating, copyright infringement, and counterfeiting
• Content that promotes any armed conflicts, terrorism or is intended to provoke military aggression
• Content that promotes the sale of drug paraphernalia and/or illegal drug use, including abuse of prescription drugs prohibited by applicable laws
• Sale of counterfeit products, imitations of designer or other goods, stolen items or any products that infringe the intellectual property rights of other parties
• Sites related to gambling
• Sites that contain forums, discussion boards, chat rooms, or any content area that is open to public updates without adequate moderation
• Contain programs which promote invalid click activity by paying users to click on ads, browse websites, read email, etc.
• Manga/Anime, unless you own the intellectual property rights to such content
• Graphic or excessively violent content (games and music may be allowed on a case-by-case basis, with Appnerve’s prior express consent)
• Harassment, bullying, threats, or similar content that advocates against any group, organization, or individual
• Sites deemed unsafe by reputable third-party malware-detection services/invalid traffic measurement/Disinformation identification services(including fake news, extremist views, etc.), and/or other validation methods
• Disrespectful and harmful treatment of sensitive social topics (e.g., abortion, extreme political positions)
• Acts, language, and gestures deemed illegal, not otherwise referenced above (e.g., harm to self or others and animal cruelty)
• Targeted harassment of individuals and groups
• File-sharing or torrent sites
• Any other content that we believe, in our sole discretion, to be illegal

Although legal in most regions, restricted content may be considered prohibited content, depending on the nature of the content and the context in which the restricted content is displayed on the site.

• Adult humour;
• Fantasy sports and/or daily fantasy sports under some state laws;
• Suggestive content;
• Sexual health;
• Sale of alcohol, and/or
• Sale of prescription drugs.
• Cannabis related content
• Crypto currency-related content

IV. Traffic Policies

Invalid Traffic

• All impressions must be legitimate, and clicks on ads must be genuine and made purely based on user interest.
• Publishers shall not drive traffic to their sites through incentivized click programs, spam email marketing, paid-to-surf, auto surf, click-exchange programs, unwanted advertisements on third-party websites, toolbars, and other unsolicited software downloads or from pop-ups, pop-under, forced redirects, or similar means.
• The Publisher must acquire traffic primarily from organic sources and shall use best efforts to ensure that none of such traffic is fraudulent. If a Publisher and/or Site has more than an acceptable threshold of purchased/acquired traffic, or in the event that Appnerve’s fraud monitoring tools indicate such behaviour that is not commensurate with industry standards, Appnerve reserves the right to suspend or terminate such Publisher and or Site until resolved.
• Publisher Inventory from applications, including browser plug-ins and toolbars, that insert ads into the body of third-party or other online properties without written permission, is not acceptable.
• The Publisher and/or Site may not mask or cloak the Site URL or employ any other means to obscure the true source of traffic.

Incentive Programs

• Publishers shall not provide any text in or around the ad units or include phrases that may mislead a user or encourage them to click the ads. Any ads that are disguised within the content and/or placed in a manner that cannot be distinguished from the content are prohibited
• Publishers may not offer any compensation or incentivize any person in any manner to view/click ads.
• Participating in or using any automated click and impression generating tools, use of bots, open proxies, or software that can lead to false impressions and clicks is not permitted.
• Clicks made by the Publisher on his own ads will be considered invalid.

Misleading Users

• Publishers shall not provide any text in or around the ad units or include phrases that may mislead a user or encourage them to click the ads. Any ads that are disguised within the content and/or placed in a manner which cannot be distinguished from the content are prohibited
• Ads may not be obscured or altered in any way. You may not make inventory available in double frames.
• Deceiving Images: Placing images or thumbnails around the ad unit which may deceive a user is prohibited

V. Implementation Policies

Ad Placement

• The Publisher may place the ad only on their site or on the sites that were approved. Any revenue generated by the ads on unapproved sites will not be paid to the Publisher.
• All attributes pertaining to your sites, including referring URLs, app store identification data (which includes but is not limited to app bundles, app names, store IDs, and store URLs), ad formats, positions, placements, and sizes, client characteristics (IP addresses, user agents, device IDs, visitor IDs, geo-location data, as applicable),and Payment ID or Supply Chain Object data, must be correct in ad requests you send to Appnerve’s platforms.

Publishers shall not

• Sell, rent, lease, sublicense, sub-syndicate, transfer, distribute, or otherwise use or make available the ad tags or creatives or any copies thereof to any third party
• Place ads on non-approved websites or web pages, or in such a fashion that may be deceptive to the user
• Place ads in unapproved toolbars, software, or applications
• Publishers and/or Sites must not edit or modify ads in any way, including but not limited to resizing the ads.
• Stack ads in a manner that places advertisements on top of one another
• Cache or otherwise store the ads in any form or manner
• Place ads in emails or newsletters
• Make modifications or in any way block visitor IP, referrer, or page URL from being provided to Appnerve
• Transfer or provide any of the following personal data of their visitors/users to Appnerve: full name, direct contact information including address, telephone number, or email address (but excluding device identifiers); social security number, driver’s license number, other state or government identification number, biometric data, or account or payment card number; and sensitive or special categories of personal data (as defined in applicable privacy and data protection laws and regulations)

Ad Code manipulation

The Publisher may not:

• Alter the Ad Code in any way that changes the appearance of an ad, or manipulates the standard behaviour, targeting, or delivery of ads
• Attempt in any way to alter, modify, eliminate, conceal, or otherwise render inoperable or ineffective the ad tags, source codes, links, pixels, modules, or other data
• Load any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation
• Obscure or otherwise interfere with any such attempts to remove any third-party tags or services (ex, tags that check for brand safety, determine viewability, malware detection, etc.).

VI. Supply Chain Transparency

• Appnerve prioritizes transparency in the supply chain, the quality of our supply, and instilling confidence in our customers that they are buying in a healthy ecosystem.
• Appnerve rigorously employs standard industry efforts to support our publishers and buy-side customers, including ads.txt, sellers.json, and Supply Chain. We work with our publishers to ensure precise implementation of these tools and resources to ensure and improve transparency across the industry. Appnerve strictly adheres to the guidance, direction, and recommendation from the IAB concerning objects in the bid request.
• Appnerve is certified by the Trusted Accountability Group, which ensures that we abide by the latest industry standards to provide the highest level of transparency.

VII. Enforcement

Any buyer or user can raise a concern about a Publisher or Site that may be violating these policies by contacting Appnerve

Appnerve has the right to temporarily pause or terminate monetization of any Publisher and/or Site found in violation of these policies at any time. Monetization may not commence until Appnerve is satisfied that the policy is no longer in violation.

Appnerve Ad Quality Policy

Appnerve is committed to providing a fair value exchange between buyers, sellers, and users, and to that purpose, Appnerve uses commercially reasonable efforts to provide participating buyers and sellers with a safe, transparent, and fair marketplace. We expect our advertising partners to follow certain policies on the quality and behaviour of ads and landing pages that are permitted through our platform(s).

By using the Appnerve platform and services, each Advertiser/Demand side partner (hereafter referred to as Buyer(s)) agrees to these Policies, which may be updated at any time by posting notice of such changes on our website or by otherwise providing notice. All Buyer(s) understand that it is their sole responsibility to keep themselves updated on all policies available here. Appnerve reserves the right to reject, suspend, or remove from its platforms any Buyer(s) at its sole discretion. These policies do not limit Appnerve’s discretion in any way.

Buyer(s) shall defend, indemnify and hold harmless Appnerve and its affiliates, and each of their officers, directors, employees and agents (each an “Indemnified Party”) from all third party claims and liabilities (including reasonable attorney’s fees and legal costs) arising from or relating to (a) any violation of this Ad Quality Policy by Buyer(s) (even if an exception has been granted), (b) any violation of applicable laws, rules, or regulations (even if an exception has been granted), or (c) any infringement or misappropriation of any intellectual property right of a third party (even if an exception has been granted). Buyer(s) will also be responsible for complying with the Children’s Online Privacy Protection Rule (COPPA) and regulations based on relevant flags transmitted in bid requests.

I. Platform Policies

• Buyer(s) may only purchase inventory for use directly by an advertiser (or direct agent of an advertiser) with which you have a direct relationship.
• Reselling, distributing, or otherwise sub-syndicating inventory to another indirect sales channel (e.g., another ad network or trading desk) is prohibited.
• Buyer(s) may not create targeting profiles or segments or use any targeting profiles or segments to show ads to users if such profiles or segments may lead to discriminatory treatment of a user (including but not limited to ads in relation to housing, credit, insurance, and employment).
• Buyer(s) must provide consumers with comprehensible notice of their privacy practices, including, where appropriate, enhanced notice of behavioural targeting through mechanisms such as the Digital Advertising Alliance’s “Ad Choices” icon. Advertisers that engage in behavioural advertising must also provide consumers with the ability to opt out of such targeted advertising. Buyer(s) must respect all user opt-outs and/or privacy signals.
• All ads placed through the Appnerve’s platforms must comply with the Ad Standards and Creative Guidelines set out by the Internet Advertising Bureau at unless otherwise authorized. Ads must also comply with the Better Ads Standards and not engage in any of the “least preferred ad experiences” as identified by the Coalition for Better Ads.
• Buyer(s) shall use the personal data passed by Appnerve only for the purposes of advertising, solely via the Appnerve platform, on behalf of themselves or their customers or clients, and in accordance with our agreement
• Buyer(s) shall not transfer or provide the personal data of an individual they know or suspect to be a minor or child (being any data subject under the age of 13)
• No ads may request geo-location data from the user/browser where it is served

II. Ad Creative & Behaviour Policies

Appnerve’s platform focuses on sites with premium content. Advertisements that promote, contain, or link directly to the following types of content shall not be approved.

• Adult, Pornographic, or any illegal content
• Tobacco, ammunition, hazardous substances, and illegal drugs
• weapons and ads featuring weapons
• Ads that promote illicit or harmful activity, including ads that provide “how-to” information on bomb-making, lock-picking, and similar topics
• Death, injury, or gory content
• Ads that promote crime, hate speech, acts of aggression, or other harmful acts that contain profanity and/or discriminate against or are offensive to any section of people
• Online Piracy, pirating, copyright infringement, and counterfeiting
• Armed conflicts, terrorism, or other factors are intended to provoke military aggression
• Sale of drug paraphernalia and/or illegal drug use, including abuse of prescription drugs prohibited by applicable laws
• Graphic or has excessively violent content
• Contains disrespectful and harmful treatment of sensitive social topics (e.g., abortion, extreme political positions)
• Targeted harassment of individuals and groups
• Promoting File-sharing or torrent sites
• Violate any applicable law, regulation, governmental rule, or court order, or which contain content that is otherwise harmful or illegal
• Gambling (online and offline)
• Promotion of online pharmacies and the sale of any prescription medication is prohibited; provided, however, advertising from pharmaceutical manufacturers is allowed to the extent permissible by applicable law, rule, or regulation in the jurisdiction(s) where such advertising is targeted
• Cannabis ads will be evaluated on a case-by-case basis. Certain types of brand promotion advertisements for cannabis and cannabis products may be allowed, provided they meet regulatory and geographic guidelines. Any cannabis ads that contain illegal cannabis-related promotional content (e.g., appealing to children, promoting an adventurous lifestyle, making health claims, etc.) will be blocked
• Crypto-currencies and related content (including but not limited to initial coin offerings, crypto-currency exchanges, crypto-currency wallets, and crypto-currency trading advice) will be reviewed on a case-by-case basis
• Sale of counterfeit products, imitations of designer or other goods, stolen items or any products that infringe the intellectual property rights of other parties
• Any ad which requests geo-location data from the user/browser where it is served
• Any other content that we believe, in our sole discretion, to be illegal

Buyer(s) are also prohibited from sending us ads that:

• Automatically redirect the user to a new page or app without user initiation
• Automatically refresh
• Contain audio in a display ad that auto-plays (without a user click)
• Send an SMS message, or initiate a charge, without explicitly notifying a user and requiring a tap or other intentional action
• Employ phishing techniques or seek to trick the user into providing sensitive information by misrepresenting the identity of the advertiser
• Employ deceptive practices to encourage or trick the user into clicking on the ad
• Falsify any user interaction, such as faking clicks
• Expand beyond their original size
• Initiate a download without consent
• Install spyware, trojans, viruses, or other malware
• Mimic system errors or messages
• Pop-up upon banner open or upon page exit

Landing pages

The above-mentioned policies also apply to all landing pages. In addition to these

• Landing pages may not attempt to auto-download software without explicit user consent
• Landing pages must allow a user to leave the page with normal browser navigation and without spawning a confirmation dialog
• Landing pages and/or landing sites may not have the sole or primary purpose of displaying ads

III. Enforcement

Any user can raise a concern about an Ad that may be violating these policies by contacting Appnerve..

Appnerve has the right to temporarily pause or terminate any ad campaign or Buyer(s) found in violation of these policies at any time. Ad Campaigns may not commence until Appnerve is satisfied that the policy is no longer in violation.

This Privacy Policy applies:

• When we collect information about consumers and other end users who interact with our Services and Technology on Seller Sites. Buyers and Sellers may be referred to as Partners.
• When our Buyers, Sellers, potential Buyers, and potential Sellers, or other end users, interact with our website located at Website.

NOTICE OF COLLECTION

 This describes the information we collect and the purposes for which we collect it. It covers both the information collected on our Website and through our Services from End Users (individuals who visit our Website or the Website of a Partner). The section of this notice that follows describes the information collected from our Partners.

1. Privacy Practices for End Users.

1.1.    Information We Collect.

The Technology we use to provide our Services collects information from end users who visit one or more Seller Sites and/or our Website. While this information does not enable us to directly identify you (e.g., we do not receive your name, email address, etc.), it may be considered “personal data” or “personal information” under applicable privacy or data protection laws.

The information we may collect includes:

• Online Identifiers

This includes your IP address, device IDs, cookie identifiers, advertising identifiers (IDFA and Google AdID), and other mobile identifiers.

• Seller Site Information

This includes the web page URL or application through which you are viewing content, referrers’ viewability data, contextual categories, attributes pertaining to ad formats, click data, types of advertisements viewed, and other data that the Seller Sites make available to us.

• Device Information

It includes your browser, device model, device operating system, browser language, and device type.

• Location Information

It includes non-precise location information (city, country, zip code) but may also include precise location information if you have actively enabled location services on your device or a Seller partner sends it to us in their bid request (only in case of an opt-in).

• Website Usage Data

This includes information we collect when you visit our Website about how you use the site. This includes information such as web page interactions, time spent on our pages, and referral web pages.

• Non-Cookie Identifier

This includes the local storage or cache in your browser to collect information about you as you browse the Internet.

Information we receive from third parties: We may also receive information from third parties at the instruction of advertising partners or for the benefit of our Seller Sites that provide user demographics, behaviours or interests, obfuscated user identifiers such as hashed email addresses, user preferences on the ad experience and other information that may help make the ads more relevant.

Cookies

We use cookies, web beacons, mobile SDKs, and other web tools (“Tools”) to collect information regarding your behaviour and usage patterns on our Website and on our Seller Sites. We use these Tools:

• For Frequency Capping

To inform us if an advertisement has been served to the same computer or browser before, and if so, when the advertisement was served. This allows us to ensure that

• For Research and Fraud Prevention

To conduct research and identify fraud and malicious activity.

• For our Services

When you visit one of the Seller Sites we work with, we may assign your computer one or more cookies which enable us and our Buyers to deliver targeted advertisements to you on the Seller Sites. This form of advertising is called “behavioural advertising” or “interest-based advertising”. We use cookies (e.g., Google’s advertising cookies) for this purpose. We believe that such advertising is helpful because you will see ads that are relevant to your interests. When you conduct a search or visit Seller Sites that do not engage in interest-based advertising, we may deliver advertising based on search results or the content (context) of the page where the advertising appears. This form of advertising, which is not personalized, is often called “contextual advertising.”

Further, while we do not collect or process sensitive personal information, and our Technology does not deliver targeted ads based on actual or known medical conditions of users, or the treatments they use, nor does it market prescription drugs, we do generate and serve ads for non-sensitive health-related advertising that may be of interest to End Users: diet and fitness; doctors; health care professionals; health conscious; health and medicine; health and well-being; interest in health insurance; and pregnancy and in some cases health advertising that is based on the content of the page on which such ads appear (e.g., we may include an ad for a dietary supplement that complements an article regarding weight loss).

1.2.    For What Purposes Do We Use Your Information?

We use your information in the following ways:

• Monitoring for Click-Fraud and Other Advertising Fraud

We collect information related to clicks, views, impressions, robotic mouse movement, non-human clicks, etc., and use it for fraud detection purposes.

• Selecting and Delivering Advertising

We use information about you to select and serve advertising on our Publisher Sites. We present advertisements tailored to the context in which the ad appears (the page or the search results) or the interests you have shown; inferring eligibility of users for interest, general geographic and demographic-based segments; creating online advertising models through lookalike modelling or similar research methodologies.

• Improving our Services

We combine information we collect from consumers with information we obtain from our Partners, ad networks, and/or other companies, such as data providers, including our corporate affiliates, in order to provide our services, conduct internal analysis, in order to perform and improve our services.

• Analytics

Providing insights and reporting back to our Partners, including statistical reporting in connection with the activity on a website or mobile application, optimization of location of ad placement, ad performance, reach and frequency metrics, billing, and logging ads served on a particular day to a particular website or application; evaluating the probability and nature of connections between devices.

• Frequency Capping

Determining whether you have seen a particular advertisement before, so as to avoid sending you duplicate advertisements.

• Data Privacy

We respond to data privacy questionnaires, data subject access requests (DSAR).

 

1.3.    With Whom Do We Share Your Information?

We may share the information we collect about you with certain third parties in the following ways:

• Service Providers

We use third parties, operational service providers, and subcontractors (also called sub-processors) (“Vendors “) to operate and provide our services to Partners and to comply with legal and regulatory requirements. As necessary under this Privacy Policy, our Vendors are required to protect the information we provide to them in a manner that is consistent with this Privacy Policy. The services provided by Vendors include attribution, analytics, billing, fraud prevention, management of leads/campaigns, dispute resolution, cloud hosting, and technical support. When services are provided by Service Providers (processors or sub-processors), we contractually prohibit them from using any personal information except to provide services to us.

• Buyers

We may share your information with Buyers to help them make decisions regarding buying advertising inventory on Seller Sites or to analyse the effectiveness and performance of advertising campaigns via our Services, explore business opportunities, and perform audits/research.

• Sellers

We share information with our Sellers when we deliver ads on their Seller Sites. Sellers may use your information to make inferences about your preferences in order to serve more relevant advertising to you.

• Legal, Government Contacts

We provide information to third parties for legal process (e.g., in response to a subpoena or civil or criminal investigative demand, court order, or a request from law enforcement or other government agency); to establish or exercise our legal rights; to defend against legal claims; to protect the security and integrity of our assets and business operations; or as otherwise required by law. In addition, we may disclose your information when we believe it is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of Appnerve, our Partners, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce the terms of service of our Website or other agreements or policies.

• Acquisitions & Other Corporate Partners

 We may also provide information to third parties in connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

We may aggregate data so that it is no longer identifiable. That data may be shared with third parties for their business purposes. In addition to the foregoing, we may share your information with anyone provided we have your express consent..

2.  Privacy Practices for Partners.

2.1.    Information We Collect

We ask for information about you when you contact us for information about our Services, or when you register to participate in Appnerve’s program for the use of Appnerve Technology. We may also collect information about you when you use our Website or interfaces. Information we obtain from Partners includes:

• Contact information, which includes name, email, and mailing address, and other information you may provide that allows us to contact you.
• Government Identifiers, which include your driver’s license number or other identifiers.
• Financial Information, which includes your bank account and other payment information required to collect or receive payments from you.
• Online Identifiers, which include your IP address, device ID, cookie identifiers, and location information.
• Device Information, which includes your browser and device type.
• Location information, which you may provide to us or we may generate based on your IP address.
• Usage Data, which includes you’re browsing or search history, web page interactions, referral web page, as well as information about how you use our Website.

Cookies

We use cookies, web beacons, and other web tools (“Tools”) to collect information regarding your behaviour and usage patterns on our Website, on our mobile applications (to the extent downloaded to your mobile device). We may use Tools to help our Website function, to analyze your use of our Website and/or reporting of our Services, and to understand our Website visitors and how the Website may be improved..

2.2.    How Do We Use Your Information?

We use your information in the following ways:

• Customer Service

We respond to general customer inquiries, troubleshoot technical challenges, up-sell, cross-sell, and provide payment pay-out support.

• Marketing

We analyze publisher signups, affiliate signups, webinar signups, and support our sales team. We may partner with third parties to collect information on our Website to deliver advertising that we believe may interest you based on your activity on the website. These third parties may set and access cookies on your computer or other device and may also use pixel tags, web logs, web beacons, or other similar technologies.

• Providing our Services

We combine information we collect from consumers with information we obtain from our Partners, ad networks, and/or other companies, such as data providers, including our corporate affiliates, in order to provide our services, conduct internal analysis, in order to perform and improve our services.

• Compliance/Security

 We verify signups through searching publisher email addresses through social media, performing a website who is lookup to discover the domain name registration details, review IP addresses’ location. We also review the quality of traffic on Seller Sites. We review personal data protection online and offline threats on our infrastructure, network, networking equipment, computer systems, computer software, and applications installed on the servers, access management, and mitigate the risks.

• Data Privacy

We respond, and assist our client in responding, to data privacy questionnaires, and data subject access requests (DSAR)

• Legal Obligations.

We will use your information to comply with our legal obligations when we need to do so, including responding to requests from law enforcement; enforcing our terms and conditions and other legal rights; to protect our company and our employees, and to prevent or address suspicious or potential illegal activity.