Paid social advertising – Targeted Campaigns, Measurable Results – is a powerful way to reach your audience on platforms like Instagram, TikTok, LinkedIn, and Facebook, where you can deliver tailored ads directly to the users who matter most. Leveraging advanced targeting options, paid social allows you to amplify your brand’s message, increase conversions, and maximize ROI.
Our team specializes in executing structured, targeted social campaigns that generate real, measurable results for our clients.
Paid Social Services
- Market insights & audits
- Digital strategy
- Social media advertising
- Channel maximisation
- Data reporting & analysis
- KPI & goal measurement
KNOW ABOUT PAID SOCIAL ADVERTISING
Paid social advertising leverages third-party social platforms such as Instagram, TikTok, and LinkedIn to deliver sponsored ads directly to your target audience. This method is highly effective for targeting specific audience segments, using tailored content designed and optimized for each platform.
Paid social campaigns can also be integrated into broader marketing strategies, such as retargeting campaigns. By reaching users who have shown high intent to convert, paid social ensures your message stays in front of potential customers across their digital journey, driving conversions wherever they spend time online.
BENEFITS OF PAID SOCIAL ADVERTISING
Paid social can be the perfect solution for spreading your message because you can optimise your ads depending on your business objectives, benefits Include:
Wider Audience Range
Social media platforms are powerful because of the high user penetration, and leverage massive user bases to extend your brand’s visibility and connect with a diverse audience.
Broaden scope with new platforms
Diversify your portfolio by using multiple social channels to broaden your scope, increase brand awareness and achieve better results overall.
Increase Conversion Rates
Targeting allows you to focus on users that are more likely to be interested in your brand and click on your ads – by reaching higher-value customers you can build revenue more easily.
Easily Measure Success
With paid social advertisements, it’s easy to measure performance, understand what is working and make tweaks to the content to improve ROI.
Our Paid Social Services
At Appnerve we work across all major social platforms, including Facebook, Instagram, Twitter, YouTube, Snapchat, and TikTok. We create comprehensive and engaging campaigns for each, with services including:
Market Insights and Audits
We analyse your existing marketing activity to see what’s worked with your brand in the past and utilise market insights to gain a deeper understanding of next steps.
Social Media Advertising
We oversee every step of the advertising process, including campaign development, budgeting and bid management, as well as creative ad design and production.
Channel Maximization
Our cross-placement and cross-device approach ensure your ads are on the right platforms, at the right time and in front of the right people.
Digital Strategy
Combining content strategy and performance marketing (including retargeting, segmentation, cross-device and cross-channel conversion tactics), we ensure every ad exploits the best features of each social platform.
Data Reporting & Analysis
Our extensive data reporting and campaign analysis provide each client with digestible information via accessible data dashboards, informing decision-makers about current and future paid social campaigns.
KPI and goal measurement
We measure the success of each paid social campaign against your brand’s personal KPIs, including engagement, reach, traffic, leads, and conversions, ensuring that every campaign is aligned with your business goals.
PARTNER WITH US FOR PAID SOCIAL
At our core, we are a performance marketing agency driven by results. From in-depth research and strategic planning to precise KPIs, we focus on delivering measurable outcomes. With paid social media advertising, we offer advanced targeting and detailed reporting, enabling advertisers to gain deeper insights into customer needs and behaviors.
Maximize Your Budget
We strategically allocate your budget across various channels, analyzing performance across multiple platforms and aligning it with your key performance indicators (KPIs). Our team ensures every channel is continuously optimized to deliver the best possible results for your campaigns.
Mobile Acquisition Expertise
We specialize in mobile acquisition campaigns, utilizing social media platforms to generate the best possible outcomes. By testing new platforms and ad tech partners, we ensure we’re always maximizing the potential of mobile channels to deliver outstanding results.
Data-Driven Insights
We leverage client attribution tools to gain a granular understanding of where conversions are coming from. Our easy-to-read dashboards provide deep insights, offering full visibility into campaign performance and highlighting which platforms deliver the highest returns.
Creative Content Execution
We collaborate with you on creative assets and concepts to launch high-impact, performance-driven campaigns that follow industry best practices. Our goal is to ensure your social media ads generate strong results, maximizing your return on ad spend.
WE’D LOVE TO HEAR FROM YOU
We’d love to connect and discuss your Paid Social requirements.
Reach out to us, and we’ll respond promptly to explore how we can support your goals.