EU says Meta ad model violates Digital Markets Act
Regulators want equivalent services for people who don’t want to pay for an ad-free experience or consent to the company collecting personal data.
Transforming Media Budgets: Navigating the Digital Age Paradigm Shift
The landscape of media spending has undergone a profound transformation with the advent of digital technologies. Brands adapt to these changes
AI in Digital Advertising & The Raise of Deepfakes.
In today’s dynamic digital landscape, the convergence of Artificial Intelligence (AI) and Deepfake Technology presents both profound challenges and promising opportunities for the advertising industry.
The Rise and Impact of Digital Video Ad Spend: Transforming Advertising Strategies
In today’s digital age, where online content consumption reigns supreme, digital video advertising has emerged as a powerhouse in the marketing world.